This bid is for institutional brand assessment and positioning services for The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX 75080.
Due
November 24, 2026
11 days left
Location
Richardson, TX
Texas
Posted on
Bonfire
Notice ID
UTD20261029-TB
Please quote institutional brand assessment and positioning services for The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX 75080.
Research: Internal and external stakeholder interviews, focus groups, and surveys as appropriate; assess brand perceptions and existing marketing.
Strategy: Develop brand positioning, narrative, value propositions, and a messaging framework.
Creative: Present creative concepts that strengthen or revise the existing "The Future Demands Different" campaign.
Visual identity: Recommend improvements to brand architecture, logos, typography, colors, and brand standards.
Implementation: Adoption and governance plan, a dedicated project manager, and presentations of findings to leadership.
Please confirm availability and send your quote by November 24, 2026.
The original documents
Deadline: November 24, 2026
See the original on utdallas.bonfirehub.com
Bidding it yourself? Get the full package and submit on Bonfire before November 24, 2026.
What they need
ResearchConduct internal and external stakeholder interviews, focus groups, and surveys as appropriate; assess brand perceptions and existing marketing.
Brand strategyDevelop brand positioning, narrative, value propositions, and a messaging framework.
Creative developmentPresent creative concepts that strengthen or revise the existing “The Future Demands Different” campaign.
Visual identityRecommend improvements to brand architecture, logos, typography, colors, and brand standards.
ImplementationProvide an adoption and governance plan, dedicated project manager, and presentations of findings to leadership.
Quote detailsItemize research, strategy, creative development, travel, and optional services; include a proposed timeline and milestones.
XL Eagle