The original documents
Deadline: December 9, 2026
See the original on www.txsmartbuy.gov
Bidding it yourself? Get the full package and submit on Texas ESBD before December 9, 2026.
What they need
- ResearchQualitative and quantitative stakeholder research, brand audit, competitive analysis, and Brand Intelligence Report.
- Institutional identityBrand strategy, messaging, logos, visual system, departmental branding, brand manual, and reusable marketing templates; minimum three creative directions.
- Athletics identityMinimum three creative directions, Blue Gator mascot treatments, baseball and softball uniform designs, merchandise artwork, facility graphics, digital templates, and a separate brand manual. Retain the recognizable Blue Gator across both permanent identities.
- 60th anniversaryMinimum two creative directions, commemorative identity, campaign toolkit, and coordinated prelaunch, reveal, and postlaunch materials for fall 2027.
- Final deliveryProduction-ready artwork, editable source files, organized asset libraries, implementation plans, and staff training. Include at least two revision rounds per major creative phase. Website work is limited to visual branding within the existing site.
- SchedulePrimary institutional and athletics logos and most core brand elements approved by June 30, 2027; target priority production artwork for July 2027 ordering and public launch in fall 2027.
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XL Eagle