This bid is for direct response fundraising strategy, creative development, and audience growth services for The University of Texas MD Anderson Cancer Center in Houston, Texas.
Due
December 4, 2026
26 days left
Location
Houston, TX
Texas
Posted on
Texas ESBD
Notice ID
AIS-ADM-01738-RFP
Please quote direct response fundraising strategy, creative development, and audience growth services for The University of Texas MD Anderson Cancer Center in Houston, Texas.
Planning: Annual planning across multiple channels for finding, keeping, and bringing back donors, monthly giving, mid-level giving, and donor care.
Creative: Direct mail packages, emails, advertising materials, web page content, and phone fundraising scripts, with accessible designs and editable source files.
Campaigns: Email building, testing, and sending support in Salesforce Marketing Cloud, plus paid advertising planning, buying, management, and improvements.
Management: Dedicated account lead, campaign coordination, testing, performance reporting, tracking which efforts produce results, and income and expense forecasts.
Coordination: Coordinate with providers handling direct mail printing, mailing preparation, postage, gift processing, and lockbox services; those services are excluded.
Please confirm availability and send your quote by December 4, 2026.
The original documents
Deadline: December 4, 2026
Rider 101 Scope of Work Direct Response Marketing.pdfPDF · 13 pages
See the original on www.txsmartbuy.gov
Bidding it yourself? Get the full package and submit on Texas ESBD before December 4, 2026.
Creative and executionDirect mail packages, email campaigns, advertising assets, landing-page content, and telemarketing scripts; include accessible designs and editable source files.
Email and paid mediaEmail builds, testing, and deployment support in Salesforce Marketing Cloud; media planning, buying, campaign management, and conversion optimization.
Audience dataSegmentation, suppression, secure file transfers, and quality checks. Estimated annual audience builds: 18 acquisition, 22 renewal/retention, 18 reactivation, 4 stewardship, 4 acknowledgment, 5 holiday giving, and 5 mid-level; monthly giving and telemarketing volumes remain to be established.
Management and reportingDedicated account lead, campaign coordination, testing, performance reporting, attribution, and revenue and expense forecasting.
PricingSeparate agency fees, creative, media spend, technology, data, and other expenses. Exclude direct mail printing, lettershop, postage, gift processing, and lockbox services; include coordination with those providers.
Past history: who won IT Services & Software work in Texas
Recent federal contract awards (federal buyers) in the same industry in Texas, from USAspending.gov. These are comparable jobs, not earlier rounds of this exact solicitation.
Typical award:$8,129 to $39Kmiddle half of 14 recent awards · median $21K
XL Eagle