The original documents
Deadline: December 7, 2026
See the original on procurement.opengov.com
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What they need
- ResearchReview existing studies and sentiment data, conduct up to 10 focus groups and internal interviews, and benchmark peer transit brands.
- StrategyDevelop audience personas, brand positioning, segment-specific messaging, and tone and voice guidelines.
- CreativeDevelop three distinct campaign concepts with themes, taglines, storyboards, ad mockups, and sample scripts; validate concepts through pulse-test focus groups.
- DeliverablesPresent and refine recommendations; provide a brand assessment report, messaging framework, final campaign guidebook, and high-resolution Adobe CC-compatible files.
- Schedule and pricingProvide an itemized fixed-price quote assuming eight weeks from start to completion, including project management. Scope covers strategy and concepts only; final production, media buying, campaign execution, and website development are excluded.
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XL Eagle