This bid is for student recruitment digital marketing services for Eastern Oregon University, One University Blvd, La Grande, OR 97850.
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What the job is
Campaign management: Full-funnel planning, media buying, optimization, and retargeting across Google/Microsoft paid search, CTV/OTT, Meta, TikTok, and YouTube.
Target markets: Eastern Oregon, Western Idaho, Southeast Washington, and Portland Metro, prioritizing Portland, Boise, and Yakima-Pasco-Richland-Kennewick markets.
Creative: Search copy, 15/30-second videos, display banners, and social assets, including bilingual English/Spanish content and messaging for on-campus undergraduates and military-connected students.
Tracking and reporting: GA4/GTM tracking, Slate CRM integration, attribution, a dashboard updated daily, biweekly updates, and monthly performance reports.
Performance goals: At least 20% year-over-year growth in applications, inquiries, and visit-page engagement, with geographic verification of streaming ad delivery.
Budget and timing: Maximum total budget of $100,000, including media, production, technology, and management fees. Planning begins December 2026, launch is February 2027, campaign completion is May 2027, and reporting continues through June 30, 2027.
XL Eagle