Scope: Media strategy, audience targeting and geofencing, ad buying and placement, ongoing optimization, analytics, reporting, and account management.
Channels: Social media, web display, connected TV, and streaming audio, using static, animated, video, and audio ads.
Campaigns: Multiple, potentially overlapping campaigns supporting enrollment, retention, and brand awareness across diverse student audiences.
Duration and budget: Two years, with estimated cumulative advertising spend up to $300,000. Please outline services and itemize media spend, management fees, and other costs for $10,000, $20,000, and $50,000 campaign budgets.
Experience: At least 10 years of digital media buying and placement experience for both the firm and its president, owner, or CEO; higher education experience preferred.
XL Eagle