This bid is for fractional Chief Marketing Officer services for East Carolina University in Greenville, North Carolina.
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What the job is
Commitment: Six months, approximately 20 hours per week (520 total hours), starting December 1, 2026, or later upon agreement execution.
Leadership: A named senior marketing executive to personally lead strategy, budgets, partner coordination, and hands-on implementation, with relevant higher education and enrollment marketing experience.
Scope: Assess marketing operations, develop enterprise and enrollment strategies, optimize demand generation and conversion, and improve governance, CRM/automation, analytics, and dashboards.
Deliverables: Assessments and action plan by day 45; strategies, governance framework, and initial dashboard by day 60; at least three enrollment optimization initiatives and one major campaign launch or redesign; monthly reporting and final transition materials.
Pricing: Include total six-month fees, estimated hours and costs by phase/deliverable and personnel, and separate travel or reimbursable expenses.
XL Eagle