New York bid · closed
Brand Discovery and Strategic Messaging
Closed September 14, 2026 closed · New York
This bid is for brand discovery and strategic messaging services for Finger Lakes Community College, 3325 Marvin Sands Drive, Canandaigua, NY 14424.
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What the job is
- Research: Gather insights from prospective and current students, employees, alumni, employers, community members, and college leadership.
- Analysis: Conduct a peer and competitive review and summarize audience perceptions, differentiators, opportunities, and challenges.
- Messaging: Develop positioning, value propositions, brand attributes, audience messaging, tone and voice guidance, and SUNY affiliation messaging.
- Deliverables: Provide a discovery report, messaging framework, communication toolkit, final presentation, and knowledge transfer.
- Schedule: Complete the engagement by April 2027.
- Budget: Approximately $75,000 to $100,000, with optional enhancements priced separately.
The basics
- Due
- September 14, 2026 closed
- Where
- New York
- Posted on
- OpenGov
- Solicitation
- R26089
Full bid documents: see the original listing on OpenGov ↗
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