Florida bid · open for prices

Tourism Marketing Strategy and Media Planning

This bid is for strategic direction, annual media planning, and digital marketing strategy for Florida’s Sports Coast in Pasco County, Florida.

The original documents

Deadline: December 8, 2026

See the original on pascocountyfl.bonfirehub.com

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Strategic directionAnnual tourism marketing framework covering positioning, messaging, and audience segmentation, with quarterly strategy reviews.
Media planningAnnual plan with recommended channels, budgets, timing, KPIs, and ongoing optimization guidance.
Digital strategySEO, paid search, programmatic, social and display advertising, content strategy, and performance measurement aligned with the media plan.
CollaborationPlanning meetings and workshops with a three-person internal team responsible for daily marketing and creative execution.
PricingFixed monthly fee and total annual cost for integrated core services, with included deliverables. Separately itemize optional services, additional hourly rates, expenses, and assumptions; specify whether media spending is included.

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