This bid is for creative design and a digital advertising campaign across California, focusing on Sacramento, the San Francisco Bay Area, Fresno, Los Angeles, and San Diego. Services will be performed remotely.
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What the job is
Campaign: Promote earned income, young child, and foster youth tax credits and tax-filing resources, targeting low-income and underserved audiences.
Planning and media: Audience research, advertising strategy, diverse community media outreach, media buying, organic and paid social media, programmatic display, and digital audio advertising.
Creative assets: Minimum 20 graphics, 2 videos, and 4 audio ads; English and Spanish materials, editable design files, accessible content, video captions, and audio transcripts.
Schedule: Anticipated service period November 24, 2026–June 30, 2027; live campaign February 1–April 15, 2027. Initial research, plans, and creative assets are due within 10 calendar days after kickoff.
Management and reporting: Campaign monitoring and optimization, privacy compliance, biweekly pre-campaign reports, weekly campaign reports, and a final report by May 13, 2027.
Pricing: Itemize deliverables, media spend, and agency fees; include optional second-year pricing and project manager/specialist hourly rates.
XL Eagle