This bid is for a comprehensive institutional brand health, perception, and brand equity study for Virginia Tech in Blacksburg, Virginia 24061, with research covering additional Virginia markets and the greater Washington, D.C. area.
This bid has closed.
Buyers often post the same work again. Set an alert below and we will email you when a similar Virginia bid is posted.
Research: Design valid research instruments, recruit participants, establish statistically meaningful samples, and securely collect data.
Audiences: Prospective undergraduate students and families; prospective graduate students and technology hiring managers in greater Washington, D.C.; alumni and donors; athletics fans and sponsors; faculty and staff; current students and families; communities in Blacksburg, Roanoke, and Alexandria; and peers at Association of American Universities institutions.
Analysis: Assess awareness, perception, affinity, brand attributes, audience differences, and athletics' impact on institutional reputation; benchmark against five peer institutions.
Deliverables: Executive summary presentation, comprehensive research report, audience-specific strategic recommendations, and an in-person presentation to university leadership.
Timing and pricing: Anticipated start in fall 2026. Include a proposed timeline and itemized pricing for research phases, panels, recruitment, data collection, and presentation travel. Price optional legislator, federal research funder, and C-suite audiences separately.
XL Eagle