Planning: Campaign strategy and audience research supporting student recruitment, enrollment, workforce programs, events, and awareness.
Advertising: Media buying and campaign management across social media, search, websites, television, radio, print, and billboards.
Creative: Graphic design, copywriting, photography, audio, and video production meeting branding and accessibility requirements.
Reporting: Monthly reports during active work covering expenditures, performance metrics, and optimization recommendations.
Service terms: Three years of as-needed assignments with no guaranteed minimum volume; begin within 30 business days of agreement execution. Obtain approval before billable work. The college retains account access, campaign data, and ownership of original paid creative materials.
Pricing: Provide applicable hourly and project rates, media commissions or management fees, production markups, and reporting fees. Separately identify actual media costs, additional charges, rebates, and licensing restrictions.
XL Eagle