This bid is for transit advertising sales and management services at 4615 Tranter Street, Lansing, MI 48910, covering transit assets throughout the Lansing-area service region.
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Advertising Assets: Interior and exterior bus displays, full and partial wraps, panels, interior cards, shelter ad boxes, and potential future digital signage.
Available Fleet: Up to 50% of eligible 60-foot, 40-foot, and 26-foot buses operated by the transit authority.
Shelters: Existing ad-box inventory plus planned shelter additions and replacements; municipal approvals and permits are the contractor's responsibility.
Sales Coverage: Local, regional, and national sales capability, including dedicated resources for the Lansing market.
Term: Five years beginning January 1, 2027.
Pricing: Provide a five-year minimum annual guarantee, revenue-share structure, revenue projections, advertising rates, and production and installation costs.
XL Eagle