This bid is for early childhood advertising and marketing services in New Orleans, Louisiana 70114.
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What the job is
Campaign Strategy: Develop and manage an enrollment awareness campaign targeting eligible families with children ages 6 weeks to 4 years.
Digital Services: Audit website content and accessibility; provide SEO and generative engine optimization while supporting WCAG 2.1 Level AA compliance.
Creative: Produce cohesive assets for billboards, transit, street-level, social media, video, online display, and print advertising.
Media Management: Plan and negotiate media buys, coordinate vendors and installations, track placements, and optimize performance.
Reporting: Provide monthly consultations, weekly purchasing updates, quarterly performance reports, and campaign dashboards.
Term and Budget: One-year engagement with a possible two-year extension; total project budget is $250,000–$300,000.
XL Eagle