This bid is for marketing, communications and public relations services for the University of South Dakota at 414 E. Clark St., Vermillion, SD 57069.
This bid has closed.
Buyers often post the same work again. Set an alert below and we will email you when a similar South Dakota bid is posted.
What the job is
Term: Two years, with an optional one-year extension; anticipated start December 2026.
Public relations: Strategic communications planning, proactive media pitching, thought leadership, monitoring, distribution and reporting, plus crisis communications support. Annual retainer budget is approximately $100,000.
Paid media: Plan, negotiate, buy and optimize digital and traditional advertising against an annual placement budget of $250,000–$350,000. Quote planning, buying and optimization fees separately from the PR retainer and placement costs. Agency pays media outlets upfront and is reimbursed after placement.
Priorities: Reputation and awareness, followed by enrollment and engagement; geographic focus on eastern South Dakota, then the rest of South Dakota and South Dakota Advantage states.
Coordination: Weekly meetings, quarterly campus visits and support for three to five events annually. Include travel and other expenses in quoted fees.
Creative: Existing brand assets and written content are provided. Quote optional creative projects separately.
XL Eagle