Scope: Develop and execute a data-driven advertising strategy, including audience research, media planning and buying, campaign optimization, and performance reporting.
Channels: Connected TV, podcasts, online and social media advertising, and broadcast and streaming radio, driving traffic to myohiohome.org.
Audience: Primarily first-time homebuyers with credit scores of at least 650 and annual incomes below $85,000, with targeted outreach in underserved counties.
Schedule: Services begin January 11, 2027, with spring advertising placements planned for February through June 2027.
Location requirement: Seeking an agency located in Ohio; all services must be performed within the United States.
XL Eagle