This bid is for an integrated marketing effectiveness study for Travel Nevada in Nevada, United States, surveying audiences across selected U.S. markets.
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What the job is
Term: July 1, 2027–June 30, 2031.
Survey volume: At least four quarterly web-based survey waves and 5,000 completed responses per fiscal year, with representative samples across target markets.
Survey design: Approximately 60–80 questions, lasting 20–25 minutes, incorporating image and video assets, skip logic, and recall testing of paid, owned, and earned media.
Services: Questionnaire development, programming, testing, panel recruitment, fielding, response quality checks, data cleaning, weighting, analysis, and project management.
Deliverables: Quarterly reporting within 6–8 weeks of fielding; comprehensive annual report and presentation in September covering awareness, brand perception, travel intent, visitation, spending, and audience segments.
Data and pricing: Data encrypted in transit and at rest and maintained in the United States. Please itemize costs by service and fiscal year, with a four-year total.
XL Eagle