NAICS 423910: Sporting and Recreational Goods and Supplies Merchant Wholesalers
This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
Nothing is open under NAICS 423910 today. New solicitations post every day; search all open contracts or check back.
What NAICS 423910 covers
This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
Not in this code
Establishments primarily engaged in merchant wholesale distribution of motor vehicles and trailers are classified in Industry 423110, Automobile and Other Motor Vehicle Merchant Wholesalers.
Establishments primarily engaged in merchant wholesale distribution of motorized passenger golf carts are classified in Industry 423860, Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers.
Establishments primarily engaged in merchant wholesale distribution of athletic apparel (except athletic uniforms) and athletic footwear (except specialty athletic footwear, such as golf shoes, bowling shoes, and cleated footwear) are classified in Industry Group 4243, Apparel, Piece Goods, and Notions Merchant Wholesalers.
SBA size standard
A business is small under NAICS 423910 if it has no more than 100 employees (averaged over the last 24 months, including affiliates).
Source: SBA Table of Size Standards, effective 2023-03-17. Always check the size standard printed in the solicitation itself.
Who buys it
Departments that posted the most NAICS 423910 solicitations in the last two years:
Exercise Equipment · Department of Defense · posted September 11, 2026
ISBEE Set-Aside: Exercise Equipment for the Great Plains Area IHS Youth Regional Treatment Center · Health and Human Services · South Dakota · posted September 10, 2026
Amendment 0002 - DES Fire Diving Equipment · Department of Defense · Illinois · posted August 27, 2026
Amendment 0001 - DES Fire Diving Equipment · Department of Defense · Illinois · posted August 24, 2026
62--FLASHLIGHT · Department of Defense · posted August 13, 2026
Photo biomodulation (PBM) / Red Light Therapy System · Department of Defense · California · posted August 13, 2026
Treadmills for US Coast Guard Air Station Barbers Point · Homeland Security · Hawaii · posted August 5, 2026
Send XL Eagle your price on an open sporting and recreational goods and supplies merchant wholesalers job. We write and submit the bid under our registrations. If we win, you do the work at your price. No fees.
NAICS 423910 is Sporting and Recreational Goods and Supplies Merchant Wholesalers. This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
What is the SBA size standard for NAICS 423910?
The size standard for NAICS 423910 is 100 employees. Firms at or under it count as small businesses for contracts assigned this code.
Are there government contracts for sporting and recreational goods and supplies merchant wholesalers?
None are open under NAICS 423910 today, but 9 were posted in the last 12 months. New ones post daily.
Can I bid on NAICS 423910 contracts without registering in SAM.gov?
You need an active SAM.gov registration to win a federal contract in your own name. If you would rather skip that, XL Eagle can bid as the prime contractor using your price, and you do the work as our subcontractor.
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