State/Local contract opportunity · RFP-730-UofH-3139
RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26 (RFP-730-UofH-3139)
Solicitation RFP-730-UofH-3139 · Texas ESBD / TXSmartBuy · Texas · Due August 20, 2026
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Key facts
- Source
- Texas ESBD / TXSmartBuy
- Due
- August 20, 2026
What the gig needs
We are seeking a quote for comprehensive digital marketing strategy and campaign execution for graduate business programs at the C.
- Paid Advertising: Develop and manage campaigns across Meta, Google, LinkedIn, and other relevant platforms
- Lead Generation: Use audience segmentation, targeting, and retargeting to attract qualified prospective students
- Conversion Optimization: Optimize landing pages, conversion rates, and the graduate admissions funnel
- Search Optimization: Provide SEO, large language model optimization, and generative engine optimization
- Campaign Management: Conduct A/B testing, continuous optimization, performance reporting, and analytics
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