IFB 808-27-270031 Digital Media Placement and Traveler Intelligence Data Agreement (808-27-270031)

Key facts

Source

Texas ESBD / TXSmartBuy

Due

September 28, 2026

What the gig needs

We are seeking a quote for integrated digital media placement and traveler intelligence services supporting statewide heritage tourism campaigns across Texas.

• Digital Advertising: Google Display Network and paid search from October 2026 through July 2027
• Seasonal Campaigns: Social amplification campaigns for fall, spring, and summer visitation
• Retargeting: Programmatic retargeting from March through August 2027
• Content Placement: Native TourTexas.com custom drop-down content package
• Analytics: Datafy Essential Analytics dashboard with physical visitation, visitor origin, spending, destination traffic, and length-of-stay tracking
• Integration: A unified campaign and attribution environment connecting digital engagement with physical site visitation
• Service Period: October 1, 2026, through August 31, 2027

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